enigmaofthewebrevealed.com

Everyone has seen them, those Google ads that appear on a website, some people put them on their blog or the ones that you have found through a search engine. Well those are paid for ads by the product or website owners.Google has product that enables business/website owners a way of showing advertisements on other people’s websites, it’s called Google Adwords and here is some information on how it all works.An example of how “Google Adwords” works.I am the owner of an online store, and I wish to drive more traffic to my website, so what do I do? I sign up to “Google Adwords”, and basically I will be willing to pay for advertising space on other peoples websites. With Google Adwords I can create my own ads, which means that I will be able to customize the Ad Copy text (wording of the Ad) which is 4 lines and includes the target website address, the colour of the text and a few other features. The help/support facility within Adwords is pretty good and can provide you with some direction.Anyway I pay Google to show my ads on other people’s websites and I can create/attach Keywords to the Ad so I will be able to match my ad to potential customers. So if I am a pet food website my keywords will revolve around pet food, pets etc. The ad will be eligible to appear whenever a user searches Google or its partner sites for the keywords you select. These keywords also are used to target your ad to content sites, where potential customers are reading about topics related to your product or service. How much does it cost? Well it depends on your budget, the higher the budget you have the more times you ad will be shown or the more exposure your ad will be given. Each time someone click’s on your ad you will pay a small portion out of your budget. This is called Cost-Per-Click. You can setup your own limits for this or the Google Optimizer will do it for you. So once again the larger the budget the higher the CPC can be and the more exposure and better position the ad will have.So someone see’s my Ad and thinks I might just check this out and see what’s up, when people click on my ad they are then sent to the URL, that I specified when setting up my Ad. Most of the time it will be a website address where someone is selling some product, but it could be a blog or public service website providing information.

Do people actually make money from this? Yes they sure do! The website where my add was shown when it was clicked on is then payed for that click – this is called Pay Per Click (PPC) and this is because the website owner who’s site my ad appeared on had been signed up to what is known as “Google Adsense”. For more on Google Adsense and how it works check out this article on my blog www.enigmaofthewebrevealed.com/blog . Who makes money from Google Ads?

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